Is emailing a Press Release considered SPAM?

Sending out your press release to every media contact in the database could certainly be considered SPAM and should NEVER be done.
Media Magnet Pro was NOT designed to be used as a SPAM tool. However, sending your press release by email or snail mail to a targeted list of media contacts whose job it is to report on new and interesting news topics is not SPAM, as long as you have carefully targeted your mailings.

For instance, If you just opened up a new Apple Tree Farm in Kentucky, it would not be appropriate to announce this to an entertainment editor in New York. If you properly target your announcements to a targeted media base you run a much better chance of getting mentioned in the press.

Reading through press releases is a principal part of each editors job. We do NOT suggest you do an email blast to every editor in the database. This is why we have simplified the task of categorizing the data so you can limit your mailings to only pertinent contacts.

 

What editors say...
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Linda on E-mail Press Releases

"I love getting press releases via e-mail and never consider it spam. To me, spam has an entirely different tone. I get snail mail spam as well: If it's not appropriate for me, I promptly throw it in the trash. I much prefer the e-mail variety in that regard as well: doesn't kill trees. Also, it's far easier to delete a message that isn't of interest to me than it is to look at and throw away a physical press package that's off target.

To me, a press release is a press release. It doesn't matter how it gets to me. If someone wants to send a release I'd prefer to avoid the preliminary contact. Contact means I have to answer, and I don't always have time to want to do that. Who expects preliminary contact with a non-Internet press release? Who'd want it? This medium is supposed to make things easier, and if you get out of its way, it does. "

 

Linda Richard is an author and journalist. She is the editor of January Magazine a monthly literary magazine bringing readers new book reviews, profiles and author interviews (http://www.januarymagazine.com).

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"I don't mind unsolicited e-mail press releases. I've come to accept that cleaning out my inbox is part of my day.

One tip though: you'd better get your point across in the subject line as I frequently delete messages from senders I don't know after only reading that much of the message. I'm very likely to delete an e-mail press release with no more than a quick scan. Especially for software product reviews, the best strategy is still so send a fat media kit with a disk inside.

 

However, if I'm talking to a PR person and I decide I want to read more they'd better be able to e-mail the info to me as that's even faster and more reliable than a fax."

Aaron Osterby, Assistant Electronic Media Editor
Mpls.St.Paul Magazine

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If you have any further concerns about spam, it is always a good idea to check with your Internet service provider prior to emailing your press release and inform them of your intentions. Please refer to the sample letter (provided in this section) and inform your ISP of your intentions.


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